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24 April 2023

Pendower Beach Hotel moves closer to public consultation

Pendower Beach Hotel Holdings (PBHH Ltd), owners of the former Pendower Beach House
Hotel known as the ‘pink hotel’ located on the Roseland Peninsula, is a step closer to
announcing a date for a public consultation at which its revised plans for the regeneration of
the disused and largely derelict former hotel will be presented to local residents, members
of the public, and stakeholders.

The Pendower Beach Hotel Regeneration plans, to be shared at a public consultation event
due to take place before mid-June, will reflect feedback from the Parish Councils of Philleigh,
Gerrans and Veryan, and the Friends of Pendower Beach organisation, following meetings
held earlier this year. These meetings, which included the involvement of Julian German
(Independent Cornwall Councillor for the Roseland Electoral Division), were held to outline
how PBHH Ltd intends to breathe life back into what has become a sadly neglected site, and
to gain feedback on its outline plans.

Designed sensitively to protect the local environment and to provide year-round economic
benefit to the local economy, the plans have been created to reinvigorate the site, which has
become run-down over the past decade, and has witnessed both squatters and anti-social
behaviour on site.

The plans aim to improve and regenerate the site, transforming it into a destination
aparthotel together with a beach restaurant and café, designed in keeping with the special
character and nature of its coastal location. The new plans are significantly different to those
outlined in 2019/20, which allowed for 25 residential apartments, primarily consisting of 2-
bed dwellings, alongside a traditional 14-bedroom hotel.

The new and much changed proposals incorporate feedback from the public consultation
process in 2020, taking on board input from local councils, Cornwall Council, the local
community, representative groups, and other stakeholders.

As a direct result, previously proposed residential homes have been removed from the
plans, ending the spread of development to the north of the site, and reducing the total
build footprint on the site by approximately 25%.

Instead, under the new 2023 proposals, a reduced 2-storey scheme for an aparthotel will be
presented consisting of 23 two and three bed family self-catering holiday-let suites and a
public restaurant with 40 internal and 32 external covers, as well as a café and shop for use
by beachgoers during the day and evening.

Commenting on plans, which will be shared at a public consultation event to be held at
Pendower Beach in early summer, Johnny Goldsmith, local businessman and founder of
PBHH Ltd, commented:

“Working in consultation with Penryn-based Koha Architects Ltd, we’ve taken great care to
share the new concept plans with both local Parish Councils, and Friends of Pendower
Beach, to explain how our plans have been revised, both to protect the local environment,
and provide an economically viable business that brings benefit to local communities. This
includes protecting road access to Pendower beach and its slipway, through necessary
stabilisation work that will future proof Rocky Lane against coastal erosion for future

“We have listened carefully to the feedback and integrated changes into our plans to
incorporate aspects such as the relocation of the restaurant, inclusion of staff
accommodation and a shop, sympathetic changes to the historic farmhouse, and a reduction
in the road widening proposed as part of the cliff stabilisation works.

“We hope that these changes, alongside our extensive plans to protect and enrich the
natural environment through our environmental custodianship commitment, will be well
received. Full details of these plans alongside all aspects of the proposed development will
be shared at the public consultation event to be held in early summer, following which we
will hone the final plans, before submitting these for planning approval.”

The public consultation event will be held in late May/early June at Shallikabooky Beach Hut
Café, Pendower Beach, Rocky Lane, Cornwall TR2 5LW. Here, members of the design team
will be present to discuss the proposals and to respond to questions asked by the public.
Physical models and presentation boards will be available for viewing, and site tours will be
available throughout the day.

The consultation website will go live to coincide with the event. Comments will be able to be
logged at the public consultation by hand, and remotely online.